Privacy Policy

This privacy policy describes the personal data collected or generated (processed) when you use OUR websites. and mobile applications (“Apps”) Technologies, systems and when dealing directly with our external & internal sales teams. It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

WHO is Responsible for the Processing of Your Personal Data?

The entity within our companies responsible for the processing of your personal data will depend on how you interact with our Sites, Apps, sales teams, systems and technologies and where you are located in the world. The relevant entity is referred to as “our”, “we” or “us” in this privacy policy.

The Primary entity responsible and the appropriate contact information is as follows:

Hyprotect LTD, Hassall Road, Skegness Industrial Estate, Skegness Lincs, PE25 3TB

What Personal Data Do We Collect and When?

We ask you for certain personal data to provide you with the products or services you request and to allow us communicate with you. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Sites or Apps.

This personal data includes your:

Contact details including name, email, telephone number and shipping, billing address.
Login and account information, including screen name, and unique user ID.
Personal details may include gender, hometown, date of birth and purchase history.
Payment or credit card information; images, photos and videos; as we sell workwear
Data on physical characteristics, including weight, height, and body measurements (such as estimated or actual shoe/foot measurements or apparel size).
Or personal preferences including your wish list as well as marketing and cookie preferences.
We collect additional personal data from you to enable particular features within our Sites and Apps. For example, we request access to your phone’s location data to allow us locate a local store where our products are available, your contacts to allow you to interact with your friends, or your social network credentials to post content from an App to a social network.
Or social network information, including credentials and any information from your public posts about our products or your communications with us.
When interacting with our Sites and Apps, certain data is automatically collected from your device or web browser.
More information about these practices is included in the “Cookies” section of this privacy policy below.

More information about these practices is included in the “Cookies” section of this privacy policy below.

This data includes:

Device IDs, call state, network access, storage information and battery information.
Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags.

Tools To Manage What Personal Data We Collect

When using our Apps and Sites, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Apps or Sites or using the standard permissions available on your device. In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.

Why and How Do We Use Your Personal Data?

We use your personal data in the following ways:

To Provide the Features of the Sites, Apps, and Services You Request

When you use our Sites and Apps, place orders or enquiries via email, phone, fax or sales reps, we will use your personal data to provide the requested product or service. For example, if you make a purchase on our web site or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our customer services or accounts department, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you consent, we will send you marketing communications and news concerning our products, services, events and other promotions. You can opt-out at any time after you have given your consent.

If you are an existing customer of ours (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other products or services, – such as your use of our Sites and Apps, your visits to or purchases made in stores, your participation in our events and contests – to personalise communications on products and services that may be interesting for you.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps.

To Protect Our or Others’ Rights, Property or Safety

We may also use your personal data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

For General Research and Analysis Purposes

We use data about how our visitors use our Sites, Apps and services to understand customer behavior or preferences. For example, we may use information about how visitors to our site search for and find products to better understand the best ways to organize and present product offerings in our storefront and websites.

Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Legal Grounds

To process your personal data, we rely on certain legal grounds, depending on how you interact with our Systems, Technology, Sales team, Sites and Apps.

When you purchase our products from our Sites, Apps, and Sales teams we need your personal data to fulfil our contract with you. For example, we need your payment and contact details to deliver your order.
When you use our Apps, we rely on your consent for processing and for certain limited purposes to fulfill our contract with you (for example, for in-App purchases).
We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests.

Sharing of Your Personal Data

We share your personal data with:

Sister companies owned by our shareholders for the purposes and under the conditions outlined above.
Third party service providers processing personal data on our behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using third party service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.

To Other third parties to the extent necessary to:

(i) comply with a government request, a court order or applicable law;

(ii) prevent illegal uses of our Sites and Apps or violations of our Sites’ and the Apps’ Terms of Use and our policies;

(iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).

To any other third party where you have provided your consent.

We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution or liquidation).

Your Sharing

When you use certain social features on our Sites or Apps, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your activity on our systems. We encourage you to use the tools we provide for managing our social sharing to control what information you make available through any of our social features.